About The Company


European Tyre Enterprise Limited (ETEL) is an international automotive tyre, servicing, maintenance and repair company.

ETEL was founded in 2011 when a number of long-established tyre and automotive businesses were brought together by the ITOCHU Corporation. Companies within the ETEL group now include Kwik Fit, Stapletons Tyre Services, STS Tyre Pros and Murfitts Industries.

Headquartered in Letchworth Garden City, UK, ETEL has operations across four European markets with total annual sales in excess of £1.2bn. Our activities include: the distribution, wholesale and retail of tyres for all types of vehicle; automotive servicing, maintenance and repair, including MOT testing (or equivalent road-worthiness test in Europe); bicycle and e-bike servicing; the collection, recycling and reprocessing of end of life tyres; and the manufacture and global export of rubber crumb products.

ETEL’s mission is to support organisations, businesses and individuals by contributing to safe, efficient, affordable and sustainable mobility. The objective of the services we provide is to ensure that vehicles run safely and efficiently for longer and that components last as long as possible before being recycled responsibly.

We are committed to helping organisations and individuals reduce the impact of their mobility. We provide the UK’s largest workforce trained to service hybrid and electric vehicles (EVs), ensuring that companies and individuals have the support they need as they transition from vehicles with internal combustion engines to EVs.